WHAT? Prose launches its end-to-end AI platform, Singular. The technology will enable the brand to offer personalized beauty at scale using innovative software and hardware. Prose uses the platform to drive personalization through more than 15 million possible skin care formulas.

THE DETAILS Singular consists of four integrated components, Singular ID, which analyzes and collects the user’s beauty and goals; Singular AI Labs, which turns this data into custom formulas and routines; Singular Commerce, which manages front-end and back-end operations; and Singular Lines, which manufactures and ships custom products.

The platform will also enable the beauty industry to operate sustainably through its bespoke manufacturing process that reduces excess waste.

WHY? Prose CEO and co-founder Arno Plass reveals: “This platform, which Prose has been using since 2017, underscores our belief in the power of artificial intelligence, software and hardware technologies to drive the beauty industry forward. He envisions a future where every product and experience is as unique as the individual it serves. Prose is pioneering the use of Singular to deliver on its vision of ‘high personalisation’ in hair care and then skin care, setting a new standard in the industry.”