1. Favorite foods high in protein continue to see love.

Food trends in recent years have followed a consistent pattern. When it comes to cottage cheese being used more and more in recipes. And more canned fish are being added to grocery carts. Both of these points to a growing interest in foods high in protein.

According to Instacart’s 2024 shopping forecast, shoppers will continue to prioritize high-protein foods in their grocery and food carts next year. According to an Instacart survey, nearly 40% of respondents said they plan to eat higher in protein foods in 2024, and as if to support that, Instacart noted that there has been significant growth in orders. Buy canned mackerel Sun-dried beef (Not Just Beef) Protein Drinks Canned sardines, cottage cheese, and Greek and Icelandic yogurt.

2. More mushrooms

Instacart also predicts mushrooms will be big in 2024, with increased interest from shoppers. Nearly 60% of survey respondents told the brand that they would like to eat more mushrooms or take mushroom supplements in the future. To increase the fungus’ immunity and brain stimulating properties.

In 2023, Instacart saw orders for lion’s mane mushrooms increase by nearly 600%, orders for pink oyster mushrooms by nearly 400%, orders for hedgehog mushrooms by more than 300%, and orders for reishi mushrooms by nearly 300. %

3. Colorful and unusual fruits and vegetables

Whether it’s just the pop of color or savvy shoppers thinking about the Instagram appeal of their food, Instacart is seeing increased interest in brightly colored fruits and vegetables that you might not see in the marketplace. of your local farmers Popular foods today include mangosteen, Mayan melon, and purple broccoli. and purple asparagus

4. Smoothies that are trending

Instacart isn’t the only brand that tracks and predicts upcoming food trends. Yelp does the same, and although its predictions have deteriorated a bit. (Think creative martinis and caviar.) But there are also some indications of healthy foods recently gaining popularity and growing in popularity.

For example, due to the increased media attention Erewhon receives, Yelp expects that more consumers will continue to look for colorful, share-worthy smoothies on social media.

5. Less coffee

But while shoppers and home cooks may consume more of all of the above, They are reducing in other ways. Meanwhile, the curiosity wave has been moving for some time. One expert told TODAY that the sober movement is now shifting beyond just alcohol. But there’s also caffeine. 2024 is finally the year you cut out your daily coffee for better health, right?

6. Best Gluten-Free Foods

Finally, when Whole Foods analyzed shopper behavior and predicted what we can expect in 2024, the brand pointed out one increasingly popular superfood that isn’t getting as much love. Blueberry or acai, enter buckwheat. This sustainable crop is gluten-free and comes with loads of benefits like protein and fiber. Found in many types of foods. From cooking and baking ingredients, to noodles, to granola.